The Power of Print: Enhance Your Prospect Outreach with Connections Print

In today’s ever-changing college landscape, direct mail has withstood the test of time. For decades, students have been opening their mailboxes and opening their minds to colleges reaching them through College Board’s Student Search Service^TM.

As the market continues to shift, College Board is launching yet another innovation in student outreach: Connections^TM Print. Fusing new technologies that protect student privacy with the established reliability of direct mail. 

Let’s explore why print is an essential component to your student engagement strategy:

1. Reach a Broader Audience

While undeniably important, prospective students are not the only audience that higher ed institutions must engage. Print materials can easily be shared with parents and school counselors which allows you to reach important stakeholders in prospective students’ college journey.

2. Design a Tactile and Personal Experience

Direct mail provides a tangible experience that digital channels have yet to replicate. Through personalized direct mail pieces like postcards and letters, print materials engage the senses. In an era of digital fatigue, audiences appreciate the lasting impact of a quality print piece.

3. Integrate with Digital Channels

Print doesn’t exist in isolation. It can seamlessly complement digital engagement efforts. Sending personalized mailers to prospective students can spark a connection to your institution, and invitations to campus events and open houses can be effectively communicated through print.

4. Cut Through Digital Noise

Today’s students are bombarded with digital ads, emails, and social media content. Print stands out amidst the noise. When a prospective student receives a well-designed mailer or personalized letter, it captures their attention and leaves a lasting impression.

Connections Print: Simplifying Your Outreach Strategy

Connections Print is an integrated solution that streamlines direct mail outreach for higher education institutions. Here’s how it strengthens your strategy:

• Multichannel Approach: Connections Print utilizes your existing Connections audiences, making it easier to reach your best-fit prospects online and offline.
• Creative Design Flexibility: The Connections interface allows you to upload your own design, so you can ensure that your brand is represented accurately.
• Curated Product Options: Connections offers a curated list of impactful print products designed for your future students.
• Personalized and Measurable Impact: Create a personalized message for your audience and use integrated QR codes to measure their interactions—at no additional cost.

Print outreach remains a vital part of an effective student engagement strategy. It reaches key audiences, leaves a lasting impact, and complements your digital efforts. Leverage the power of Connections Print to reach diverse audiences, cut through digital noise, and create memorable experiences.

Remember: In a world saturated with digital content, a well-designed print piece can be the difference between blending in and standing out.