Crafting and Deploying a Communications Plan

About Communication Plans

Once you’ve established your Connections™ Audiences, it’s time to think about outreach. Just like other channels you employ through the recruitment cycle—like email, social media, or print—Connections allows you to build Communication Plans to reach specific student populations within your overall Audience pool.

In the Audience stage, your focus was selecting broad groups of students determined by three key factors (Graduating Class, Geography, and Score Band). The Communication Plans stage encourages you to refine your outreach to those Audiences using the following criteria:

GPA Score Minimum State Zip Code Major Gender High Challenge Environment (as determined by College Board's Landscape)

Within Connections, your institution can craft up to 12 Communication Plans with up to 12 messages included in each plan. Using the intuitive interface, you can then select one or more segmentation options for each Communication Plan.

Once you’ve published a plan, it cannot be edited. Remember—you can build and publish Communication Plans over the course of your subscription, so no need to worry about having all 12 plans ready on day one.