The Fit Advantage: How Waybetter Marketing Campuses Use Student Interest Signals to Boost Yield & Lead Quality

In today’s competitive enrollment landscape, success depends on finding the right students—not just more of them. Join College Board and preferred partner Waybetter Marketing for a fast‑paced 30‑minute conversation on how leading institutions are leveraging Interest in My College, Interest in My Peers, and Mutual Match to elevate lead quality and drive stronger yield. Hear how these signals help to: - Identify best‑fit students earlier with Mutual Match - Cut through funnel noise to focus on high‑intent leads - Personalize outreach based on authentic student behavior - Improve yield by directing staff time where it matters most If you’re ready to sharpen your recruitment strategy and make smarter, more confident use of student interest data, this session will show you how institutions are turning these features into real enrollment impact.