STRATEGIC ADVISORY SERVICES

See How Your Institution Is Really Perceived

Introducing a new strategic advisory practice from College Board, built on Campus Sonar® social intelligence methodology, giving institutions an evidence-based view of how they're perceived, and where to act on it.

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35+ Years

of combined social intelligence expertise

45+ Years

of institutional experience

125+

Institutions served

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WHY THIS MATTERS

Recruitment Has Never Been Harder to Navigate

More Channels, Higher Expectations

Students draw on more channels, including AI tools, and expect outreach that feels personal to them.

A Crowded Field for Attention

Institutions compete against a widening set of organizations, media, and platforms for the same students.

Fragmented Perception Data

Enrollment, marketing, and executive teams often work from incomplete or conflicting views of how they're seen.

OUR METHODOLOGY

An Evidence-Based View of How You're Perceived

We look at the public conversation already happening about your institution, not just the audience you handpick and survey—pairing every finding with working sessions led by expert strategists who translate insight into focused action for your institution.

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THE STRATEGIC ADVISORY PORTFOLIO

Three Ways to Work With Us

Our team can help you choose the right starting point based on your goals, and you can grow your engagement as your goals evolve.

Establish Your Baseline

For institutions asking how they're perceived today.

Define What Sets You Apart

For institutions ready to define their competitive position.

Lead with Ongoing Insight

For institutions looking for an ongoing strategic partner.

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[This] insight helped us shift tactics—legal, employee relations, student life, and marketing communications—to manage each issue to a successful resolution. The value of our work together now is well past a dashboard and some reporting—[the team] has become a partner we learn with, bounce ideas off of, and turn to as we develop new approaches.

Gabriel Welsch, Vice President of Marketing and Communications, Duquesne University

Ready to Get Started?

Tell us about your institution's goals, and our team will help you find the right engagement.

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