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Erik Johnson
Director, Enrollment Solutions | 20+ years in higher education
Higher Education Experience
Former Assistant Vice Provost of Enrollment Strategy, who instituted best practices in student Search, market segmentation, institutional branding, admissions operations, financial aid leveraging, and analytics. Known for his work as a Slate Captain, strategic Search specialist, communications ninja, and admissions guru.
What It's Like to Work Together
Signature Strengths
- Student Search
- Inquiry Generation
- Funnelology
- Communication Flow and Campaign Development
- Slate
- Yield Enhancement and Financial Aid Optimization
Consulting Style
Discipline fuels effort. Intelligence directs it. Work hard. Think sharper. Less small talk. More shop talk.
Erik is always so helpful, answers all questions, and offers thoughtful suggestions and recommendations.
Admissions director, Large public university, Western region
Partnering for Enrollment Success
Client Portfolio
- Colleges and universities in the West
- Varying institutional types, across all divisions and regions, regardless of program mix
- Strong and weak brands
- Large and small institutions
Experience Highlights
- Achieved record class sizes, balancing growth and quality against revenue
- Optimized Search for market saturation and expansion
- Fine-tuned a well-oiled communications machine