Amber Sandall

For over a decade, Amber has worked exclusively within higher education, helping campuses turn data and insights into real strategy—first helping build Campus Sonar into a firm acquired by College Board and now leading its strategic advisory team. 

She’s known for closing the gap between insight and action: On one academic initiative, she led the strategy that turned in-depth audience research into a communications plan to help students to apply. Amber leads integrated account teams that take a campus-wide view of what’s driving an issue and engage the full range of people needed—from executive sponsors to day-to-day collaborators—so recommendations actually get institutional backing to happen.  

Her expertise as a business leader, marketing and brand practitioner, and researcher offers a multi-faceted perspective to developing and applying strategic insights. Amber was recognized as an industry pioneer on the inaugural Social Intelligence Insider 50 list and has trained over a dozen social intelligence researchers and strategists.

Education

• Master of Business Administration, University of Wisconsin–Madison

• Certificates in Consulting and Entrepreneurship, University of Wisconsin–Madison

• Bachelor of Arts, Communication Science and Rhetorical Studies, Spanish Language, University of Wisconsin–Madison