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Erika McDowell
Social Intelligence & Insights Consultant
Erika brings more than a decade of higher education marketing and communications experience to her work at Campus Sonar, where she's motivated to turn online conversation into clear, actionable strategy. She partners with public and private institutions navigating enrollment and brand challenges, helping leadership teams move forward with confidence on high-stakes decisions.
Prior to College Board, Erika spent eight years in advancement and alumni relations at a public research university, leading social media and email marketing strategy for a 200,000+ alumni and donor audience and editing a CASE award-winning digital newsletter.
Education
Bachelor of Science in Business Administration, Oregon State University