Hannah Lopez-Lynch

Hannah brings deep expertise in qualitative research and social intelligence to College Board’s clients, with a career spanning higher education, community-based research, and applied social science. She works with campus leaders to translate online conversation into clear, actionable insight, helping institutions understand their brand equity, strengthen enrollment and marketing strategy, and make informed decisions grounded in real audience sentiment. 

At College Board, Hannah's work has spanned a range of institution types and research goals: brand health and brand pillar evaluation for a private liberal arts college, brand equity assessments for both a Division I public university and a Division I private research university, and industry-level research informing new academic program development at a regional public university. Earlier in her career, she led a cross-functional research team applying participatory design methods to affordable housing projects, and worked as an analyst using surveys, interviews, and focus groups to evaluate national energy efficiency programs—experience that has shaped the rigor and structure she brings to every engagement today. 

Education

• Master of Arts in Cultural Anthropology, Portland State University

• Graduate Certificate in Public Interest Design, Portland State University

• Bachelor of Arts in Anthropology, Portland State University