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Dr. Liz Gross

Executive Director, Strategic Enrollment Services

Dr. Gross pioneered the use of social listening research in higher education. With over 20 years of experience at the intersection of social media, education policy, leadership, and marketing, she’s shaped the higher education digital landscape since Facebook’s launch. She founded Campus Sonar® in 2017 to empower higher ed leaders with knowledge and insights gained from vast social media and online data. 

Liz is higher education’s most trusted voice in social intelligence, and an award-winning speaker, author, and strategist. Earning regular media coverage in Inside Higher Ed and the Chronicle of Higher Education, Liz was named to GreenBook’s 2019 GRIT Future List. She’s spoken at SXSW EDU, SXSW Interactive, and 100+ higher education events. She's authored two indispensable guides for higher ed: The Higher Ed Social Listening Handbook and Fundamentals of Social Media Strategy: A Guide for College Campuses. Association leaders, college presidents, and boards look to her for counsel when integrating social intelligence into strategic planning. 

Liz’s higher education experience includes director of marketing and communication at the University of Wisconsin-Waukesha and program outreach coordinator in University Housing at the University of Wisconsin-Milwaukee.

Education

  • Doctor of Philosophy in Leadership for Advancement of Learning and Service in Higher Education, Cardinal Stritch University

  • Master of Education in Educational Policy and Leadership, Marquette University

  • Bachelor of Arts in Communication, University of Wisconsin–Stevens Point

 

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