Strategic Advisory Services
Find the Right Engagement for Your Institution
From a focused assessment to an ongoing strategic partnership, explore engagements built on Campus Sonar® social intelligence methodology.
OUR METHODOLOGY
An Evidence-Based View of How You're Perceived
We look at the public conversation already happening about your institution, not just the audience you handpick and survey.
Seven Engagements, One Path Forward
Choose from seven engagements, each built to meet you where you are. You can start with any offering in Baseline Engagements or Positioning Engagements. Ongoing Partnerships work a little differently: The Complete Positioning Partnership is open to any institution, and gives new clients a way to start with real depth right away. To start with one of the other partnerships, you'll need either a completed prior engagement, or an existing or former relationship as a Campus Sonar client.
Baseline engagements
Establish Your Baseline
8−11 week engagements for institutions asking how they're perceived today.
Competitive Perception Audit
This assessment analyzes six months of conversation, both what's being said about your institution and what you're saying about yourself, to identify concrete indicators of competitive advantage or disadvantage relative to three named competitors.
Brand Power Assessment
A deep dive into your institution's own online content, to assess how consistently and effectively your brand shows up across channels.
POSITIONING ENGAGEMENTS
Build Your Strategic Position
Seven month engagements for institutions moving from evaluation to a defined position.
Competitive Benchmarking Analysis
Analyzes your own messaging alongside a year of conversation about your institution and up to five competitors, to show exactly where you stand today and then build a strategy for where you want to be.
Differentiator Discovery
Looks specifically at how your audiences describe your institution, surfacing the reputation, culture, and value perceptions that drive enrollment decisions, and giving you real, audience-sourced differentiators to anchor messaging and recruitment.
ONGOING PARTNERSHIPS
Lead with Ongoing Insight
12-month, renewable engagements for institutions seeking an ongoing strategic partner.
Perception Index Partnership
Proactive reputational assessment, so you can catch shifts early, prove progress, and give your leadership team a defensible, data-backed view of messaging effectiveness.
Complete Positioning Partnership
Delivers the full outcomes of Competitive Benchmarking Analysis and Differentiator Discovery on a faster timeline, plus insight into admitted students and alumni, built to increase yield and reduce melt for the current recruitment cycle.
Market Research Partnership
A dedicated team of analysts and strategists to sharpen your institutional strategy with custom insights around your needs—from presidential transition planning to new program development—so you're never making a major decision without the right data.
Not Sure Where to Start?
Tell us about your institution's goals, and our team will help you find the right engagement.