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Informing Cabinet-Level Decision Making
Duquesne University used social intelligence to break down silos, support enrollment, and give university leaders a seat at the conversation.
At Duquesne University, the Division of Marketing and Communications used social intelligence to inform decision-making across campus. Enrollment teams relied on first-person admissions insights and competitive intelligence to see how Duquesne stacked up against schools students were also considering, while marketers used the same data to keep messaging consistent across all 10 colleges and schools. Together, these insights shaped decisions all the way up to the cabinet level.