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Strengthening Enrollment, Retention, and Strategic Growth at the University of Arkansas-Fort Smith (UAFS)
The University of Arkansas-Fort Smith (UAFS) used social intelligence to strengthen enrollment, retention, and its regional reputation.
Facing declining enrollment and a competitive program landscape, UAFS used audience insights, including Spanish-language perspectives, to reshape recruitment and admissions events. The payoff: a 25% increase in Hispanic student enrollment over three years.