Cluster Analysis

Focus Your Strategy Where It Matters Most

Explore the geodemographic analytics tool helping enrollment leaders make smarter recruitment decisions with greater precision and confidence.

What is cluster analysis?

The Recruitment Tool That Makes Your Data Easier to Act On

Identify the best-fit students, personalize your outreach, and uncover new markets with: 

Data You Can Trust

Backed by College Board's unparalleled data from high schools nationwide to help institutions make smarter recruitment decisions.

Segment-Level Precision

Group prospects by behavioral and community patterns — so your team focuses on the clusters that actually convert.

What Enrollment Leaders are Saying

Modern Enrollment Runs on Segmentation

Broad outreach strategies are losing ground to teams that can identify, prioritize, and engage their best-fit prospects with precision. Cluster Analysis gives you the ability to compete in that environment. 

Resources to Get Your Team Ready

Explore these resources to help you hit the ground running.

Get Started

Ready to Focus Your Recruitment Strategy?

Cluster Analysis is available to institutions with an active 2026-27 Access Plan — several plans include it already. Find yours below.

Access Plan E or Above

You already have access— no extra steps needed.

Access the Tool

Access Plans A–D

Log in to your Search account to add Cluster Analysis to your plan.

View Pricing

New to College Board?

See how Cluster Analysis fits your team's goals and what it takes to get started.

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